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Leading radio and broadcast industry people share their knowledge and experience. Check the Weather! One of the things that irritates listeners to no end -- and makes you and your station look very silly -- is delivering the wrong "present" weather conditions. Imagine your listeners hearing this from your station: "Currently in Metropolis, it's sunny and 78 degrees . . . "while they are in their car driving through a torrential downpour! This happens often if you get your forecast and current conditions from the wire or TV, because they're only updated hourly. Make it a point to check outside often, or ask request callers what the weather's like where they are. by:
Rene Huebener |
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